Sneaker Wars

Sneaker Wars

The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Book - 2008 | 1st ed.
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Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Publisher: New York : Ecco, c2008.
Edition: 1st ed.
ISBN: 9780061246579
0061246573
Branch Call Number: 338.76853 SMIT
Characteristics: xvi, 384 p. : ill. ; 24 cm.

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MT60
Aug 26, 2015

Though the story of Adolf's and Rudolf's rivalry is compelling enough, even more fascinating is how their driven sons transformed sports shoe businesses into gigantic commercial institutions that they are today. Interesting tie-ins to the stories of Onitsuka, Nike and Reebok and their leaders.

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